Post-911 has seen a drastic rise in Islamophobia and stereotyping of Muslims as terrorists and war-mongers. Most of the general public think and believe that Islam promotes violence and inequality of gender without knowing about it. The WhyIslam project was initiated to remove these misconceptions and promote a true and fair understanding of Islam, and to educate the general public about Islam to bring about a social and communal harmony. We believe that the reason for discord is the ignorance people have about Islam and its teachings. WhyIslam neither seeks to proselytize nor is associated with a religious or missionary institue.
As part of the project ICNA volunteers organize booths at shopping malls, fairs, flea markets, festivals, farmers’ markets; radio, bus and subway ad campaigns and hosting of billboards, among other activities, to create awareness, understanding and tolerance for Islam.